Here at Nomadic UK, we love nothing more than binge-watching Apple’s updates and reading the latest camera news. In fact, there’s nothing that co-founder Tom Cribbin likes more than watching camera reviews on YouTube. And one of the hottest technology topics right now is AI. It’s everywhere! And it’s no different for the filming industry. So this time we’re going to look at how AI is being used in the film industry as well as answering ‘How can you use AI at work in the film industry?’
Read on to find out more.
We’ve recently created a dynamic wrap video for Emerge Digital of their conference all about AI for their Digital Innovation Forum 2.0. You can watch our video here:
The event looked at how businesses can embrace AI and make their processes more efficient. It was fascinating to hear the perspective of different business leaders on the impact that AI will have on their company/industry. In addition to filming at Emerge’s Digital Innovation Forum, Amy recently attended a workshop run by Gloucestershire’s Growth Hub organisation. It was delivered by Rather Inventive Marketing’s Ben Kinnaird on ‘How To Utilize AI for Your Business’. It provided another valuable opportunity to gain insight into the different perspectives that executives, businesses, business leaders have about AI.
AI in the Film Industry
Whilst AI is dominating the headlines at the moment, it’s been a trope featured in films for decades. In fact it’s been a theme since pretty much since the beginning of film making with Metropolis in 1927 and bringing us all the way up to the 21st century as the theme has evolved from Terminator and Robocop to Bicentennial Man, Lucy, Her and Ex Machina.
The image of AI on our screens (big and small screens alike) ranges from elements of threat, jeopardy and peril amidst a dystopian future to the cute and cuddly like Short Circuit and Wall-E (which is also set in a dystopian future with humans unable to live on Earth any more due to inhabitable pollution levels).
With images like these of AI being prevalent, little wonder that, for many, there’s a lot to be afraid of.
The Nomads are huge fans of dystopian future films as well as Sci-Fi movies and series, hence our love of both the ‘West World’ and ‘Stranger Things’. Our viewing of those series is where we got the inspiration for our work with Gloucestershire brand, Renishaw. You can check out an example of our work with them here:
We’re very proud of our work Renishaw. You can find out more about it here.
And keep your eyes peeled for an in-depth case study of our work with them, which will look closely at the huge ROI on their investment into video content, coming soon.
Will Deep Fakes Prove To Be Dangerous?
Turning now to one of the issues causing great concern at the moment: Deep Fakes. Hollywood actor Tom Hanks has been very vocal on the topic of Deep Fakes, “raising the prospect of his career continuing after his death using artificial intelligence“. Hanks stated that he would be able to continuing appearing in movies from “now until kingdom come” viewing AI as a positive at the time of that interview. However, cut to October 2023 when Hanks’ image was used to advertise a dental plan without his consent, or involvement. That incident highlighted the “artistic challenges” that AI poses for the film industry. Hanks has previously spoken about the danger that AI might pose to his industry, and the issue has been at the centre of to recent Hollywood writers’ strikes in a further example of the war between man vs. machine.
As AI develops and the technology becomes increasingly sophisticated, concerns about protecting identities have increased. We’ve come along way since the Audrey Hepburn Galaxy chocolate advert, which just looked a bit off, even for people who wouldn’t be able to spot Audrey Hepburn in a police line up. As that is no longer the case, people are increasingly wondering how they can go about protecting their image. Research into detecting deep fakes is now well under way.
How to use AI at work in the film industry?
Nomadic UK now regularly use for creating storyboards for shoots. There are some great platforms where you can create AI images, like DALL-E and AI Image Creator. in the early days of the company, Amy used to hand draw all of the storyboards, so being able to whip up storyboards in no time with the assistance of some AI magic is a huge time-saving!
Chat GPT is also great when you need to do tidy up your concept notes. It’s so easy to copy and paste what you’ve written into Chat GPT and ask it to ‘please make my notes make sense?’
Using AI Without Sounding Like a Robot
Moving the concern regarding deep fakes aside, being able to harness the power of AI (Artificial Intelligence) is essential for businesses wanting to be competitive and innovative as they look into the future. We’re now going to explore some positive ways you can use AI effectively, without sounding like a robot!
One of the biggest concerns when integrating AI into your business is maintaining the authenticity of your brand’s voice. Nobody wants to interact with a robotic-sounding entity. To use AI without sounding like a robot, try:
- Customisation: Choose AI solutions that allow for customisation. Tailor the AI’s responses and interactions to align with your brand’s personality and tone.
- Training: Invest time in training your AI models to understand your specific industry and customer base. The more you fine-tune the AI’s understanding, the more naturally it can engage with your audience.
- Human Oversight: Maintain a human touch by having a team member oversee AI interactions. This ensures that your AI doesn’t veer off-brand or respond inappropriately to customer queries.
Where Can You Use AI?
And if you don’t work in the film industry but are wondering how you can use AI at work, then look no further! AI has a wide range of applications in various business functions, such as:
- Customer Support: Implement chatbots for handling common customer queries, providing 24/7 support.
- Marketing: Use AI for personalized marketing campaigns, content recommendations, and social media management.
- Data Analysis: AI can analyze large datasets to derive valuable insights for informed decision-making.
- Video Production: Automate video editing, enhance post-production processes, and even generate scripts and captions with AI-powered tools.
Tools like Microsoft Co-Pilot, Bard, Chat GPT and Meta are increasingly making staying on top of your workload and being organised easier. We are all particularly impressed with Microsoft Co-Pilot were you can send it to attend an online meeting without you, if you’re doubled book and it will then summarise all of the important content from the meeting. Wow! Now that is the future of business!
In conclusion, harnessing the power of AI is not about replacing humans but about enhancing their capabilities and efficiency. By using AI strategically, you can maintain your brand’s identity, improve customer experiences, and stay ahead in your industry.
Nomadic UK will be hosting a creative takeover of CyberSips with Hub8 on Thursday 21st December. We will be on hand to speak with you about how you can use AI at work in the film industry. We will also be talking you through the secret to making impactful video content.
Click here to book tickets and find out more: EVENT NOW FINISHED
