This time we’re diving deep into the world of production jargon to decode mysterious terms that can often leave people scratching their heads. Get ready to find out the 20+ Common Video Production Terms, you NEED to know!

So sit back, and let’s get unravelling those complex words together!

This is the main content or storyline of the video. The driving narrative. For example the interview sitting at the video footage’s heart. Classed as the main storyline of the video, it would be the main purpose of the video. For example, in a customer testimonial video the A-Roll would be the interview talking to camera and any “Cutaways” or supporting footage is called B-Roll.

Ever heard someone mention a storyboard and wondered what on earth they were talking about? Fear not! A storyboard is basically a comic book version of your video, with each panel representing a different shot or scene. It’s like a visual roadmap that helps us plan out the entire production before we even pick up a camera.

Below is a storyboard we made for a shoot we had with Derwent back in 2022 creating video and photographic content of their XL Blocks range of products. It gives the videographer an idea of the shots we’re aiming to capture on the day plus how the final video should look once we’re in the editing stage. What’s more, it also covers music choices, sound effects and even says what the captions to support the images on screen need to be. There’s an amendments process after this initial edit, so changes may be made to this later on but using the storyboard on the filming day and in the very first edit helps to ensure that the video looks the way that the client had originally hoped and makes sure that all the brand messages are coming out.

And here’s the final video for you to see how it looks compared to the original idea that was storyboarded and signed off with our client:

Ever wondered why some videos look wider or taller than others? That’s because of the aspect ratio, which refers to the width and height of the video frame. It’s like the shape of your video, and different aspect ratios are used for different purposes, like widescreen movies or square or vertical social media videos, like we make for TikTok and Instagram reels. And in case you were wondering what the Top 5 Brand BOOSTING Video Trends of 2024, you might like to know that making short videos for TikTok is one of them!

So, what’s next on the list of 20+ Common Video Production Terms, you NEED to know?

No, it’s not a secret agent, or a mysterious code name or even a Bacon-roll. B-roll is simply the extra footage we shoot to complement the main footage (A-roll), like those beautiful scenic shots or close-ups of important details. It adds depth and variety to your video and keeps things interesting for your viewers.

A gaffer is actually the chief lighting technician on set, responsible for creating the perfect lighting setup to make you look like a superstar on camera.

Ever seen those long poles with a fuzzy microphone on the end hovering over actors’ heads? That’s a boom mic! It’s used to capture crystal-clear audio while staying out of the shot, ensuring that every word you say is heard loud and clear. Here’s one of our Boom mics on a shoot without the fluffy cover on it, that’s called a Dead Cat. They are used for capturing audio outside as they create a layer of protection from wind noise and plosive sounds whilst minimally stifling the mic’s ability to capture sound.

A cutaway is simply a shot that’s used to break up the main action, like showing the audience a reaction shot or a close-up of an important prop. It helps keep the pacing of your video smooth and engaging.

No, it’s not a ride at an amusement park. A dolly shot is when the camera moves smoothly along a track to capture dynamic movement within a scene. It adds a cinematic touch to your video and makes everything look super professional. We use sliders on our shoot as they are a bit more compact and more cost-friendly but still produce the same horizontal camera movement, just on a smaller scale. It looks like this when it’s set up:

Ever noticed how some videos look smoother than others? That’s because of the frame rate, which refers to the number of frames or images displayed per second. Higher frame rates result in smoother motion, while lower frame rates can give your video a more cinematic feel.

A green screen is a large green backdrop that allows us to replace the background with anything we want during the editing process. It’s like magic!

A rough cut is the first draft of your video, where all the footage is assembled in chronological order without any fancy editing or effects. This first version/edit of the video looks the closest to the storyboarded concept. After that we enter the refining phase of the post-production stage where the video is polished to perfection.

The key grip is actually the head honcho of the grip department, responsible for rigging and moving all the equipment on set to ensure everything stays in place and looks just right.

Ever seen those tiny microphones clipped to someone’s collar or hidden in their clothing? Hopefully you don’t spot them too often as that’s the point of them. They are lavalier mics! And they’re a discrete way to capture clear and crisp audio, even when the speaker is on the move, making it perfect for interviews and presentations. Nomadic UK doesn’t just handle the old point, shoot and edit side of things, we also rent out kit, so contact us if you need to rent any film, lighting or audio kit, short or long-term.

Depth of field refers to the range of distance in a shot that appears acceptably sharp. It’s what gives your video that beautiful blurry background effect while keeping your subject in focus.

Ever wondered why some movies look like works of art? That’s thanks to cinematography, the art and technique of capturing moving images on film or digital media. It’s like painting with light and motion to create breathtaking visuals that tell a story. We’ve covered the difference between video production vs. videography in a separate blog already, so if you want to find out more about cinematography vs videography then check this out https://www.bbcmaestro.com/blog/cinematography-vs-videography

No, it’s not a detective following a suspect. A tracking shot is when the camera moves smoothly alongside the action, keeping pace with the subject as they move through the scene. It adds a sense of momentum and immersion to your video, like you’re right there in the action.

A foley artist is a sound effects expert who creates and records everyday sounds to add realism and depth to your video. From footsteps, hooves cantering to door creaks, they’ve got you covered. Get those coconut shells ready!

Up next on our list of the top “20+ Common Video Production Terms, you NEED to know’ is …

Ever wonder why some videos look so vibrant and cinematic? That’s because of color grading, the process of enhancing and stylizing the colors in your video during post-production. It’s like giving your video a makeover, transforming it from ordinary to extraordinary, look at the difference here to this content we captured on our shoot with Cove Communities. On the left is exactly how the content comes out of the camera, flat and colourless versus after colour grading when the image has been brought to life.

Here’s the final cinematic TV advert that we made for Cove Communities’ Seal Bay resort:

Wait, didn’t we already cover this? Well, yes and no. Aspect ratio refers to the width and height of the video frame, but there are different aspect ratios used for different purposes. It’s like choosing the perfect frame for your masterpiece to make it shine.

Blocking is the process of planning and choreographing the movement and positioning of actors and cameras within a scene. It’s like creating a dance routine for your video, ensuring that every movement flows seamlessly.

Ever heard someone mention a master shot and wondered what it was? It’s simply a wide-angle shot that captures the entire scene from start to finish. It’s like the blueprint for your video, providing a foundation upon which all the other shots are built. And there you have it, folks – 20+ Common Video Production Terms, you NEED to know!

We hope this little crash course has helped demystify the world of video production and made you feel like a legitimate industry insider. Stay tuned for more tips, tricks, and behind-the-scenes insights from the creative team here at Nomadic UK.

You made it! Whoo hoo, no longer will you be confused when a camera team turns up and starts speaking another language! We hope this little crash course has helped demystify the world of video production and made you feel like a legitimate industry insider. Stay tuned for more tips, tricks, and behind-the-scenes insights from the creative team here at Nomadic UK.

It’s our mission to educate as many of our customers as possible; we know that the world of video can be daunting, but it also can have huge benefits for businesses and brands. If you are ready to start your journey and get the most out of your video marketing Contact Nomadic UK today, to embark on a journey of success together.  We help brands just like you on their creative video journey. As create video content that delivers, boosting your brand, enlarging your audience and drives traffic 🚗 🚗 🚗 🚗

We are a friendly bunch here at Nomadic; if you have any questions, call our producer Amy on 07806306802 or send an email to the team – hello@nomadic.uk

Until next time! ❤️ The Nomads x