Finally Revealed – How Expensive is Video Production?

We often get asked the wrong question: How expensive is video production?

It’s the wrong question because it looks at video content as a problem, rather than solutions to all of your business dreams.

In today’s digital world, video has become an essential medium for businesses to engage and connect with their audience, for example, did you know that:

Video content is proven to be 1200% more effective than other types of marketing content?

Despite this, many business owners are often concerned about the cost of video production. In this blog post, we aim to shed light on the factors that influence video production costs and help you understand the investment required for high-quality video content that gets RESULTS.

Video production costs vary depending on the complexity of your project. So yes, you can ask ‘How expensive is video production?’ however,  factors such as the length of the video affect the cost. That’s in addition to the number of shooting locations, the complexity of the script, and the level of post-production editing required all contribute to the overall cost. A simple promotional video may have a lower price point compared to a multi-location commercial or a cinematic storytelling piece. We work on shoots ranging from £4k to £150k as Nomadic’s offering is completely scalable and adaptable to every platform. So, whether you want a suite of social videos, a video for your website, OOH content or a full-scale TV ad, our flexible team can work to your budget and provide a quality service to get your brand to stand out.

Before the cameras start rolling, pre-production activities play a crucial role in shaping the final product. This includes tasks such as concept development, scriptwriting, storyboarding, location scouting, casting, and securing necessary permits (all services Nomadic offer, these all came together on our work for Chesella). These impact the overall cost, but are essential steps ensure a smooth production process, which will in turn result in a better end product.

The quality of your video production heavily relies on the equipment and expertise of the production team. Professional-grade cameras, lighting, audio equipment, and specialised gear are necessary to create visually stunning videos. Skilled professionals, including directors, cinematographers, producers, and editors, all bring their expertise to the project. Using a one-man band videographer may work out cheaper, but won’t compare with the quality and service a full production company can offer.

The experience and talent of a full crew can significantly improve the quality of the finished product, but will also influence the overall cost. There are also instances where more than one specialist is brought in to work on more complex shoots, such as, bringing along a sound technician, stylist, hair and make up artist, etc. which we did for our shoots at the O2 arena’s shopping outlet, The Icon.

Once the footage is captured, the post-production phase begins. Editing, colour grading, sound design, motion graphics, and visual effects are all essential components that enhance the final video. The complexity and time required for post-production depend on the desired style and level of polish. These factors impact the overall cost of video production. A simple and straightforward style will likely be cheaper, but a more dynamic edit will be more engaging to your audience. Post-production time varies in length (and consequently the cost varies too) depending on the number of edits and whether any additional video production services are being employed.

Beyond the core video production process, other services may contribute to the overall cost. These may include script revisions, voice-over narration, music licensing, translations, animation and distribution or marketing assistance. Understanding your specific needs and goals will help determine the additional services required and their associated costs.

Depending on your budget, there are many different ways of making sure your content reaches the right audience. For example, you might decide to create multiple social videos and try to grow your audience organically, or you might want to put ad spend behind it to ensure a single piece of content is more effect. Or, if you want your content to have an even wider reach, you could invest in a TV ad, which could either air nationwide or with audience targeting through Sky Adsmart. These TV distribution packages can be much more affordable than you might expect, starting at just £3K.

As you can see asking ‘How expensive is video production?’ is like trying to calculate the length of a piece of string. It’s as long as you want it to be and video projects can range from being very budget-friendly to hundreds of thousands of pounds.

While video production costs may vary, it is essential to consider the value and return on investment that high-quality videos can bring to your business. A well-crafted video can engage your audience, increase brand awareness, drive website traffic, boost conversions, and ultimately lead to higher revenue. Investing in professional video production by hiring a professional video production company is a hugely beneficial investment in the growth and success of your business.

This is why Nomadic UK have achieved the following great results and more for our clients:

• Doubled our cyber client’s engagement on LinkedIn?
• Smashed every KPI set by our art supplies client for sales, engagement and social?
• Generated a huge increase in pre-orders of tickets for our ad tech client’s events with our event wrap content?
•  Achieved 350,000,000 cross platform views for our household name client with our Branded content?
• Hit a stellar 25% increase in sales for our retail industry client?

So we hope that has answered ‘How expensive is video production?’ for you.

In conclusion, video production costs depend on various factors, including project complexity, pre-production activities, equipment, crew, post-production requirements, and additional services. To help with that, you could find a trusted video production company that has extensive experience in creating compelling videos that captivate viewers while ensuring value for your investment. As a business owner, it is important to have a clear understanding of your goals and budget, and to work with a reputable video production company like Nomadic UK. By collaborating with professionals, you can achieve exceptional results that align with your vision and deliver a powerful message to your audience. Remember, the investment you make in video production can yield long-term benefits and help your business stand out in a competitive market.

Contact Nomadic UK today and let our experienced team create compelling video content that elevates your brand and drives results.

Call producer Amy on 07806306802 or fill in this form and one of the team will get back to you within 24 working hours.

In a while crocodile! Love The Nomads xoxo

Disclaimer: The cost of video production may vary based on individual project requirements. The information provided in this blog is for general guidance purposes.