This is a celebratory case study of our video production partnership with IAB UK. We are privileged to create video content for the IAB. One of the highlights was filming IAB UK’s Podcast Upfronts 2022
Read on to find out more about our incredible partnership in this blog: Case Study: Nomadic x IAB UK’s Upfronts 2022!
As with all of our clients, we pride ourselves on establishing strong relationships and our partnership with IAB UK goes back to 2016! We have adapted over the years. In 2020 and 2021 this evolved into a live stream due to lockdown. 2022’s was one of the best years and we are buzzing to come back to IAB UK for their next event this May, IAB Engage.
(From left to right: Martin, Tom, Kristen and Joshua)
Pre-Production
In the lead-up to the event, we also created an Event Opener video. As part of this, we received a selection of in-game footage from each event sponsor, which we edited into a high-energy intro montage. Additionally, we spiced it up with some stock footage and animation for extra visual interest. Crowds from all sorts of countries, and even continents, representing businesses across the world watched our video. We screened the video at the very start of the Gaming Upfronts on the big screen. This got all the guests hyped for the rest of the event. It did a great job of setting the scene for everything to come.
Filming Day 1 – IAB UK Gaming Upfronts
We arrived at Steel Yard, London, with a small team to film IAB UK’s yearly event. Steel Yard is a really cool nightclub location right in the centre of London. The IAB took over the venue, transforming it into an epic location for a 2 day long conference! It’s also in a fab location in the centre of London, so you’re surrounded by historic London landmarks like The Shard and Tower Bridge.
Official Nomads working the event were our MD and videographer Tom Cribbin and producer Kristen Muñoz. They were joined by honorary Nomads, Martin Davis and Joshua Donaldson. The pair filmed, mixed the stage talks and captured B-Roll as well as manning one of the stage cameras, respectively.
As in previous years, Nomadic UK filmed all the stage talks and created a dynamic, engaging wrap video of the event. 2022’s event was just as star-studded as previous years. This year’s speakers included comedian Katherine Ryan, Love Island winner Amber Rose Gill, and hosts of ‘The News Agents’ Emily Maitlis, Jon Sopel and Lewis Goodall. The 2-day event was divided into two themed days. Day 1 was Gaming Upfronts and Day 2 was Podcast Upfronts.
The Gaming Upfronts Day was great fun. Delegates were treated to a state-of-the-art, luxe gaming rig, courtesy of Anzu.
Some of the biggest names in the gaming industry graced the event: Activision, Twitch, Bidstack, Frameplay and Anzu, for engaging conversations and networking opportunities. The day wrapped with networking around a free bar, courtesy of IAB UK.
Filming Day 2- IAB UK’s Podcast Upfronts
Day 2 was all about podcasting. Talks covered topics such as podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content.
Due to the amazing talks, celebrity guests, at an incredible night cub location with an impressive sound system, everyone agreed that it was fantastic to be back at another IAB Upfronts event, especially after everything was moved online during the pandemic.
Since then we filmed two more IAB UK events, Debrief in November and Leadership Summit in March. We’re already looking forward to filming our next IAB event having worked with them regularly since 2017. We hope you enjoyed watching the wrap video as much as we enjoyed making it. Thank you for reading our case study of our video production partnership with IAB UK.
Get in touch to arrange Nomadic UK capturing your next event on film.
Call producer Amy on 07806306802 or email us on hello@nomadic.uk Check out our latest LinkedIn post to see what we are working on this week.
Ciao for now! Love The Nomads x
