Derwent’s Inktense Video 2022 – Case Study

Derwent’s Inktense video in 2022 was an exciting opportunity for Nomadic UK to create an Ad that Derwent’s audience could not ignore.

Nomadic UK has been lucky enough to work regularly with Derwent, producing their video content since 2021. Over the last two years, we have created a wide range of video content for them. We really have done it all! From New Product Development videos for social media to training videos for retail staff, we’ve filmed slow mo, macro and we’ve even filmed interviews.

They’ve all been tremendously exciting projects due to the creative potential of the products.

Derwent is a brand of pencils and other stationery dating back to 1832! Being one of the oldest pencil and art supply companies in the world, Derwent’s name is synonymous with quality as well as creative potential. There is even a Derwent Pencil Museum up in their Lake District home. Derwent produce pencils, blocks, pens, paints, paper and all sorts of accessories that the budding artist is able to get excited about using in order to bring their vision to life.

Business directors Amy and Tom comprised Nomadic UK when our work with Derwent started. Two years later, the whole company gets involved!

On our most recent shoot, there were 8 of us on set as opposed to our very first filming project, which was just Amy and Tom with one Derwent artist ambassador present to create the art work. For the first shoot, no Derwent representative was present due to a Covid still being a concern. Instead our Derwent representative remotely monitored the shoot via WhatsApp. This is a service we still offer to clients who are far away.

Derwent and Nomadic share a love of creative expression and freedom, which is why we’re such a great partnership and it’s why we relish making their promotional and educational videos. This means that Derwent shoots are something we always look forward to in our filming calendar.

Working with a company long-term builds rapport, speeds communication, and streamlines projects by understanding their guidelines.

One of our recent projects together involved filming two Deep Dive hero product videos and a series of very short social ads of 5-10 seconds in duration. We needed to translate of the video content into Italian, French, Spanish, and German, as usual for Derwent. On this shoot, we worked with Derwent and Story to create video assets to launch the new 100 Inktense pencils.

This launch extends the collection from 72 colours to 100. This was an exciting and momentous step for Derwent, and the assets needed to reflect the exciting step forward.

Having over 2 years of experience working with Derwent, we understand what works on screen and their key selling points. Part 1 of the launch assets for Inktense 100 Pencils saw us filming in a studio in Cheltenham capturing dynamic bold new content for the product launch. We needed to create content that was truly eye-catching and would stop Derwent’s audience in its tracks. So, we hired a super slow-mo camera, a first for a Nomadic x Derwent shoot, to capture flying paint powder! We’d had the idea of creating spectacular video assets with a slow-mo camera whilst being very creative with Derwent’s products.

We used our tried and tested cinematic Sony FX6 to capture the rest of the content. Crispin set up film lights and handled photography while Tom filmed with the Sony FX6. Kristen and Amy worked together to manage the busy shoot and ensure everything was filmed properly. We filmed paint pigment exploding in a tank repeatedly, regularly swapping the colours for variation. This meant there was a lot of running back and forth with a full fish tank sloshing around!

Untypical of a product shoot for Derwent, we needed some foley of the products being used. This saw us recording ASMR-type relevant sounds and adding them to the footage during post-production.

After that we were able to chuck on some tunes and enjoy the creative freedom of making paint explode in water and exploring ways of making piles of paint powder explode into the air by hitting the board from underneath with a big stick. And the results turned out great!

Derwent used the photos at CreativeWorld, a huge trade show in Frankfurt. The stall looked incredible and it was fantastically rewarding to see all of our hard creative work blown up for all the world to see!

We also ended up creating two hero videos as well as a series of short social videos for use on Instagram, TikTok and YouTube. Take a look at the two hero videos at the start of this blog and below:

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