What is a video production company?

Today, a quick Google search shows the AI-generated answer to the question: ‘what is a video production company?’ This states that “a video production company is a business that creates and produces video content for a variety of purposes, including.

Commercials, Online ads, Product showcase, Corporate promotions, Training videos, Event films, Television shows and music videos.”

Let’s dive into more detail about what they actually are, what they do and how they help their clients.

A video production company is a group of creative people who all work together in one company specialising in the art of making videos. These companies can cover all aspects of the video production process from the initial concept and scriptwriting to filming, and then editing and post-production.

A producer is typically responsible for overseeing the overall production. This includes managing budgets, timelines and logistics and scheduling. The job description for a producer and the associated duties are not limited. Often producers do a lot on set from running the overall filming to keeping everything on schedule. However, they are also involved in pre-production and can be involved in post-production to as they tend to have quite client facing roles.  

In terms of pre-production, producers can be involved in hiring talent like actors, models and extras to securing the filming location.

They are typically are the go-between for the client and the production team. They are resposible for ensuring the project runs smoothly and is aligned with the client’s goals.

Main Responsibilities:

The Creative Director is in charge of the overall look, vision and feel of a video project. They often develop concepts that align with the client’s brand and will push the boat out to achieve new ideas. They make sure that their client’s work stands out against the competition.

Main Responsibilities:

Script writers are tasked with creating scripts that align with the client’s key message and tone of the brand. For example, if there is a sale the client wants to promote, it will be the scriptwriter’s responsibility to make sure the dialogue and text on screen all align with that goal.

Scriptwriters aren’t always required on every shoot, but they can help get the text ready to be read naturally, which is perfect for promotional videos, internal messaging, customer testimonial films or even training videos.

Videographers can have a lot of responsibilities, but they are typically responsible for capturing video content. On smaller shoots (or static projects where the people speaking on camera are stationary), they will typically handle the lighting and sound, but on bigger projects this might be handled by two different departments – audio and lighting.

Main Responsibilities:

The main responsibilities of a Sound Technician, as you might guess, are ensuring that the audio quality is of an extremely high standard. Their high-end equipment is designed to capture crisp, clear audio, even in busy environments. They are essential for medium and larger shoots with dialogue, where clarity is critical.

Main Responsibilities:

The editor’s responsibilities are to take the footage from the camera and audio kit and assemble it using video production software (blog coming soon) into a video that aligns with the brief/storyboard. They will typically add in text, logos, branding and handle colour grading whilst achieving a well-paced edit that keeps viewers engaged.

Main Responsibilities:

Creating engaging 2d and 3d animation can help bring complex ideas, software or services to life. This can be achieve in a way that can’t be done with traditional video production techniques. It is a highly technical and skilled job to create branded animations, or infographics. 

Main Responsibilities:

Companies typically want to get their video out to specific audiences. This person’s responsibility is solely to distribute the video content to the right audience. This will involve organic distribution and optimisation for the client’s website, LinkedIn, YouTube and other social media networks. In addition, this person is also responsible for promoting videos on paid platforms such as Digital Screens on out-of-home advertising (DOOH), PPC, etc.

Costs can vary massively depending on what you’re trying to create. You can spend anything from £500 to well north of £1m on your campaign depending on who you want to star in it, the look and feel of the video and how long it takes to film. Generally, most videos cost between £4-20k. For us at Nomadic UK, we start a little lower; we have a full pricing guide for video production here. Below are the highlights.

If you can film your video in under an hour, and you are comfortable behind the camera and coming to our studios. This is available once a month. It’s extremely popular and often books out weeks in advance. You can take a look at Nomadics Content Club here.

Capturing B2B content or internal video content shown in a premium way to internal teams, customers etc.

Promoting a product service in an advert form.

Budgets usually get to this level working with celebrities, big influencers and when you want a high quality production suitable for TVC, CTV or Social.