What is a video production company?

If you search “what is a video production company?” Google will tell you it is simply a business that makes videos for ads, training, corporate use, or social media.

And while that’s true, it barely scratches the surface.

In practice, a video production company (like us at Nomadic) is a team of creatives who take an idea from someone’s head and turn it into a finished video that could be seen by millions.

We help shape the concept, write the script, organise the shoot, capture the footage, and edit it all together into something polished and personal – a video our clients (and their audiences) will love.

Let’s dive into more detail about what they actually are, what they do and how they help their clients.

Most businesses know video is one of the best ways to grab attention – especially if they’ve got a unique message or product to show the world. But producing it in-house isn’t always realistic.

We bring the essentials such as years of skill, the right equipment, and the experience to pull it all together successfully.

The final product can take many forms:

• Product adverts
• Promotional films (to sell products or services)
• Internal training videos
• Event coverage
• Explainer videos to make a service easier to understand

But whatever the format, the goal is always the same: a polished, on-brand video that brings an idea to life.

For some clients, that means winning more customers, for others, it’s about building trust or improving internal communications.

Producer, or Account Manager

A producer is typically responsible for overseeing the overall production. This includes managing budgets, timelines and logistics and scheduling. The job description for a producer and the associated duties are not limited. Often producers do a lot on set from running the overall filming to keeping everything on schedule. However, they are also involved in pre-production and can be involved in post-production too as they tend to have quite client facing roles.

In terms of pre-production, producers can be involved in hiring talent like actors, models and extras to securing the filming location.

They are typically are the go-between for the client and the production team. They are responsible for ensuring the project runs smoothly and is aligned with the client’s goals.

Who’s responsible at Nomadic:

Dr. Amy Cribbin – Producer & Scriptwriter

Creative Director

The Creative Director is in charge of the overall look, vision and feel of a video project. They often develop concepts that align with the client’s brand and will push the boat out to achieve new ideas. They make sure that their client’s work stands out against the competition.

Who’s responsible at Nomadic:

Tom Cribbin – Director & DOP

Scriptwriter/Copywriter

Scriptwriters are tasked with creating scripts that align with the client’s key message and tone of the brand. For example, if there is a sale the client wants to promote, it will be the scriptwriter’s responsibility to make sure the dialogue and text on screen all align with that goal.

Scriptwriters aren’t always required on every shoot, but they can help get the text ready to be read naturally, which is perfect for promotional videos, internal messaging, customer testimonial films or even training videos.

Who’s responsible at Nomadic:

Dr. Amy Cribbin – Producer & Scriptwriter

Videographer/Camera Operator

Videographers can have a lot of responsibilities, but they are typically responsible for capturing video content. On smaller shoots (or static projects where the people speaking on camera are stationary), they will typically handle the lighting and sound, but on bigger projects this might be handled by two different departments – audio and lighting.

Who’s responsible at Nomadic:

Henry Honeywood – Videographer

Sound Technician

The main responsibilities of a Sound Technician, as you might guess, are ensuring that the audio quality is of an extremely high standard. Their high-end equipment is designed to capture crisp, clear audio, even in busy environments. They are essential for medium and larger shoots with dialogue, where clarity is critical.

Who’s responsible at Nomadic:

Adam Bertenshaw – Audio Technician

Editor

The editor’s responsibilities are to take the footage from the camera and audio kit and assemble it using video production software (blog coming soon) into a video that aligns with the brief/storyboard. They will typically add in text, logos, branding and handle colour grading whilst achieving a well-paced edit that keeps viewers engaged.

Who’s responsible at Nomadic:

Crispin Burton – Videographer, Gaffer & Editor

Motion Graphics Designer/Animator

Creating engaging 2d and 3d animation can help bring complex ideas, software or services to life. This can be achieved in a way that can’t be done with traditional video production techniques. It is a highly technical and skilled job to create branded animations, or infographics.

Who’s responsible at Nomadic:

Vlada Vasylieva – Animator, Motion Artist & VFX Artist

Marketing and Distribution Specialist

Companies typically want to get their video out to specific audiences. This person’s responsibility is solely to distribute the video content to the right audience. This will involve organic distribution and optimisation for the client’s website, LinkedIn, YouTube and other social media networks. In addition, this person is also responsible for promoting videos on paid platforms such as Digital Screens on out-of-home advertising (DOOH), PPC, etc.

Who’s responsible at Nomadic:

Distribution and promotion are planned with clients so that videos reach the right platforms and audiences.

There are three main stages in any project: pre-production, production and post-production. All are a direct continuation of one another, cultivating an idea from its raw concept all the way up until a polished final video.

Pre-production

That is the planning stage. That is where the concept is solidified, script is written and storyboard is created, so everyone is confident about what the final product should look like. Locations, casting and budgets are also solidified here, so the shoot is totally set up before a single camera is powered up.

Production

This is the shoot in progress. On set is a director ensuring what is being brought out is what is planned, while cameras, lighting and sound are taken care of by the crew. Depending on how large a project is, this can either be an intimate team taking care of everything at once or a larger team with people handling dedicated positions. Either way, this is where raw footage is compiled.

Post-production

When filming is complete, raw footage is edited into a refined video production. Editors piece together the best shots next to each other, fine-tune the image with colour correction and graphics, and fine-tune the audio with music, voiceovers and effects. A rough cut is shown to the client, their input is taken note of, and refinements are made until a final cut is ready for distribution.

Costs can vary massively depending on what you’re trying to create. You can spend anything from £500 to well north of £1m on your campaign depending on who you want to star in it, the look and feel of the video and how long it takes to film. Generally, most videos cost between £4-20k. For us at Nomadic UK, we start a little lower; we have a full pricing guide for video production here. Below are the highlights.

Corporate video – £3-10k

Capturing B2B content or internal video content shown in a premium way to internal teams, customers etc.

Promotional video – £4-20k

Promoting a product/service in an advert form.

Commercial video project – £15-100k +

Budgets usually get to this level working with celebrities, big influencers and when you want a high quality production suitable for TVC, CTV or Social.

Thought Leadership filming at our monthly content Club – £495 + VAT

If you can film your video in under an hour, and you are comfortable behind the camera and coming to our studios. This is available once a month. It’s extremely popular and often books out weeks in advance. You can have a look at Nomadic’s Content Club here.

When a video project succeeds, its effects reach far beyond final edit. A successful piece of content can introduce new product lines, reposition a brand, and reach an audience in multiple channels.

Here are three examples of what success looks like:

Case Study 1: Silver Spoon – Half Spoon Sugar Launch

What was the project? Introducing video for Silver Spoon’s newest Half Spoon Sugar range – all flavour, half the calories.

Crew: Producer, Animator, Gaffer, Stylist, Digital Animator, with agency counsel remotely.

Result: Launched a completely new sector in a competitive marketplace, rejuvenated an old brand and gained listings across Tesco, Morrisons, Sainsbury’s, Waitrose and Asda.

Case Study 2: Barker & Stonehouse – Launch of a Sustainable Sofa

What was the project? Launch video for Barker & Stonehouse’s new sustainable sofa range.

Crew: Videographer, Assistant, Producer

Result: Created launch materials which took customers behind the scenes. The idea behind this video was interviewing the lead designer who was in charge of bringing this range to life.

Case Study 3: Battersea Dogs Home x Sleepeezee

What was the project? New product launch for British bed manufacturer Sleepeezee’s new range of canine beds, which it co-designed with Battersea Dogs Home.

Crew: Director, Videographer, Gaffer, Photographer, Dog Handler, Dog Trainer, Producer, Account Manager.

Result: Launched a brand-new category, dog beds by Sleepeezee. Delivering a fresh presence in the pet sector for the brand.

 

Ready to Bring Your Story to Life?

Video production is not just a group of people with cameras. It is a group of professionals who begin with an idea, shape it into a story, and capture it on screen in a form in which it influences the target audience.

From concept and scriptwriting until shooting, editing, animation, and distribution, it is a video production company’s responsibility to create video that really makes a difference.

That’s what we at Nomadic UK do.

If you are looking for a video production company where creativity intersects with hands-on experience – a company that loves what it does (as does our Barketing Manager, Bramble) – we’d love a chat.

Get in touch with Nomadic today and turn your next concept into something worth watching.