You need to know how to choose the RIGHT video production company to work with.
It’s crucial to the success of any business’s marketing campaign. Especially now.
In 2024, 90% of all businesses use “video marketing as part of their overall digital marketing strategy“.
And that’s because today “audiences are spending an average of 17 hours a week watching videos online“.
So make sure yours are SEEN.
Video production is a complex process that requires a lot of different skills and expertise. From pre-production to post-production, every aspect of the process is important for creating a high-quality video that meets your needs. That’s why we’re going to give you some tips, so you’ll know How To Choose The RIGHT Video Production Company To Work With.
With the right video team working by your side, get ready to:
- Reach a wider audience,
- Convert more leads,
- Smash every KPI for sales, engagement and social,
- See a REAL ROI on your video content £££££
Nomadic UK filming interviews on a recent video shoot
Knowing that you have a video production company working with you who understands the importance of making content that works is vital. For your peace of mind at work, make sure that your working with a video team who knows your sector, understands your products and asks the right questions.
Let’s begin.
1. Look for experience
Experience is an essential factor when it comes to choosing a video production company. Look for a company established in your specific industry and with a proven record of producing high-quality videos that get results. A company with experience will have the knowledge and expertise to handle any challenges that may arise during the production process, and give you peace of mind that they will take care of everything ensuring a smooth process throughout.
2. Check out their video portfolio
Before choosing a video production company, be sure to take a look at their portfolio. A good portfolio will showcase their previous work and give you an idea of their style and quality. Usually, you can find a company’s showreel and previous work examples on their social media channels and website. Make sure to look for videos that are similar to the one you want to produce. This will give you an idea of how the company handles projects like yours.
3. Consider their video equipment and technology
Video production requires a lot of equipment and technology to produce the best results. Make sure your chosen company has the latest equipment and technology to produce high-quality videos. Ask them about the cameras, lighting, and sound equipment they use, and make sure it’s up to industry standards. A great production company will also know exactly which equipment will work best for your content, to ensure you get the best possible end product.
4. Look for a video company that communicates well
Communication is key when it comes to video production, look for a company that communicates well and is easy to work with. A good production company will keep you updated throughout the production process and be responsive to any questions or concerns you may have. They should be upfront and transparent about details, timelines and deliverables, from the beginning of the process all the way through to sign-off.
5. Consider their pricing
Video production can be expensive, but it’s important to find a company that offers fair pricing. Ask for a detailed quote that includes all aspects of the production process so you don’t get any surprises later on. Also, the cheapest option will not necessarily be the best option. Make sure you ask about crew and equipment, as a more expensive company might include better equipment and more crew members. That will, in turn, allow the shoot to run more smoothly and improve the final product. Finally, ask about deliverables – when will you receive them?, the number of rounds of amends included in the quote and payment terms, as some companies may charge extra for things like music, amends and priority edits. It’s best to confirm everything up front.
6. Check for reviews and references
Before choosing a video production company, check their online reviews and ask for references from previous clients. This will give you an idea of their reputation and the quality of their work.
In conclusion, choosing the right video production company is essential for creating a high-quality video that meets your needs. By considering their experience, portfolio, equipment, communication, pricing, and reviews, you’ll be able to find a company that’s a good fit for your project.
Now that you’ve been armed with the facts, you’ll know how to choose the RIGHT video production company to work with.
To work with Nomadic on creating your next engaging, dynamic video project, then get in touch to find out how we can help you through each of the three video production stages.
Email us at hello@nomadic.uk or call us on 01242 373942 to speak to us now, or fill out the Contact Us form. Someone will get back to you within 24 working hours.
And don’t forget to check out our latest Instagram post to see where we are and what we are working on this week!
