Christmas video production at The O2 Arena – all wrapped up for Christmas! Christmas is a special time of the year for some brands in the UK and we were privileged to be tasks with produce this year’s Christmas video ad for Outlet Shopping at the O2 Arena. With a crew of 7, a cast of 40 extras and drone filming over the arena, it was a large undertaking but was definitely worth it!

What was the project – The o2 Arena Christmas Advert

What did we do? – Storyboarding, concept, filming and editing of this epic advert shot at the O2 Arena.

Crew size – Director, 1st AD, Camera Op, 1st AC, Gaffer, Assistant, Producer, Account Director and Account Manager, 60 extras and 4 models.

Location – The O2 Arena

Where did the video go – Client Website, Email Marketing, Facebook, Instagram, Paid Media Ad, Pinterest, Pre Roll Ad, Snapchat, Social, YouTube

Result – Footfall increase – 17%. Increase in Outlet shopping sales – 31%

Standout moment from the shoot – The O2 arena is a large open space and directing 64 people along with the general public demanded a huge effort from the production team, two megaphones and one very loud 1st AD meant that we got through our filming schedule and wrapped in time to see Robbie Williams perform live!

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